Selena Baker

I qualified as a Certified Chartered Accountant (ACCA) and worked in industry for 20 years helping business managers to raise the performance of their units.

I covered marketing, operations, systems, people and finance areas, creating budgets based on experience, reporting on progress and developing practical solutions with managers to correct shortfalls early before things could go wrong.

11 years ago, I set up my own accounting business, acquired 100 clients, raised two children, became a homeowner and persevered with work/life balance to stay sane, I relax by dancing!

Always looking ahead, I am first in Wiltshire to use unique AI technology for rapidly analysing any problem in any business and providing it with affordable solutions for immediate implementation.

Think of me as your friendly technology driven finance director and business advisor.


Lyndsey Hinchcliffe

I am a part-qualified accountant and worked in practice for 10 years helping businesses and individuals to maximise their after-tax cash.

I then stopped to bring up 2 children before joining Selena 3 years ago.

We divide the clients between us, covering all the accountancy functions including bookkeeping, payroll, year-end accounts, tax returns and managing communications with HMRC and Companies House.

Following Selena’s decision to invest in business advisory technology I have been trained as an AI Business Advisor®, helping clients to deal with all the issues that can trouble a business, like marketing; operations; systems; people.

This makes such a difference, to be involved in the actions that lead to the financial results!

28 Oct 2021

Autumn Budget 2021

The Chancellor Rishi Sunak presented his third Budget on 27 October 2021.

06 Oct 2021

Making Tax Digital for Income Tax Self Assessment delayed for a year

The government has delayed the introduction of Making Tax Digital (MTD) for Income Tax Self Assessment (MTD for ITSA) for a year.

Business Advisory

Management Accounts

Financial Advisory

cashflow-advisors syft ACCA quickbooks